There are a few factors you should take into consideration when choosing the college to apply for. Despite whatever choice you make, be sure to have more than one option. Said that, know that the name matters.
For the rest of your life, you’ll have to answer the classical question on where you went to college and you want to be proud and answer with a good school with a great reputation. The name is not everything, but it’s a good start. Another important factor is the group of professors. You can check where the professor’s car the most as there are actually rankings for the engagement level of professors. It really makes the difference when your professors care.
Mostly, find out what’s the best school for the major you want to study. It’s not important to go to a school with a good name, but to go to a good school with a strong department in the field of your interest. This is how you’ll have a good experience, achieve a great preparation and hopefully find the job of your dreams!