The world is a big place and we can often feel overwhelmed trying to find big solutions. To brighten your week, read about an organization called Love Your Melon, an apparel brand whose mission is to give a hat to every child battling cancer in America while supporting other nonprofit organizations that are leading the fight against pediatric cancer.
Love Your Melon was founded in 2012 by two students in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota. Its inception came from a goal to put a hat on every child battling cancer in America. Love Your Melon’s original goal was to give 45,000 hats, and once achieved the focus shifted to giving one million dollars to pediatric cancer research as well as support to children and their families that are affected by cancer.
Love Your Melon gives 50% of their profit from their apparel sales to nonprofit partners including Make A Wish, the Ronald McDonald House and St. Jude Children’s Research Hospital. Their beanies are the most popular items sold, and Love Your Melon has given over 4.5 million dollars and 133,00 hats.
The beanies have been seen on celebrities, including Ashton Kutcher and Mila Kunis. All of Love Your Melon’s products are made in the United States. The amount of care put into the making of the beanies is reflective of the organization’s care for those battling pediatric cancer- the beanies have to be soft enough for children battling cancer.